Matt Yanchyshyn, AWS | AWS Summit NYC 2026

June 23, 2026

Matt Yanchyshyn Vice President of Marketplace & Partner Services AWS

In this interview from AWS Summit NYC 2026, Matt Yanchyshyn, vice president of Marketplace and partner services at Amazon Web Services, joins theCUBE + NYSE Wired's Gemma Allen to discuss the rapid expansion of AI agents across the AWS Marketplace and the data foundations enterprises need to make agentic deployments work. Yanchyshyn details how AWS Marketplace's new AI listing experience is being optimized not just for human buyers but for agent-driven discovery — reflecting a world where AI may soon be making purchases autonomously. He points to explosive growth in the AI agents and tools category, which launched a year ago with 900 partners despite initial projections of 50 and has since surpassed 3,400. Partners like TrendAI and Zscaler are increasingly bundling MCP-enabled agent companions alongside their core SaaS solutions, signaling a structural shift in how software is packaged and sold.

The conversation also explores how data security and governance have become table stakes for the agentic era. Yanchyshyn highlights DataMasque — a New Zealand-based data security company that has landed major enterprise logos in the U.S. and Latin America through Marketplace without a single salesperson on the ground — as a model for how smaller providers can scale globally via AWS. He explains how Amazon Q desktop and Bedrock's VPC-level guardrails work in tandem, enabling organizations to deploy LLMs while keeping sensitive business data locked within their environments. Beyond AI-native companies, business application partners — including Salesforce, Workday, Adobe and ServiceNow — now represent the fastest-growing non-AI category on Marketplace as enterprises agentify their core software. From explosive category growth to the emerging question of how agents will pay and get paid, Yanchyshyn provides a roadmap for how partners and enterprises can position themselves at the center of the agentic wave.

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

Matt Yanchyshyn

Gemma Allen

VIDEO CLIPS